According to the source, in the first quarter of 2023, Amazon Prime had a 30-day trial after which 72 percent of users subscribed to the service. The conversion rate has increased, as it was 67 percent in the same period of 2022. Moreover, 97 percent of Amazon Prime members renewed their membership for a year, and 99 percent renewed it for a second year over the first three months of 2023.
Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Consumer Intelligence Research Partners. (April 25, 2023). Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1251860/amazon-prime-retention-rates/
Consumer Intelligence Research Partners. "Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023." Chart. April 25, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1251860/amazon-prime-retention-rates/
Consumer Intelligence Research Partners. (2023). Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1251860/amazon-prime-retention-rates/
Consumer Intelligence Research Partners. "Amazon Prime Retention Rates in The United States between 1st Quarter 2016 and 1st Quarter 2023." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1251860/amazon-prime-retention-rates/
Consumer Intelligence Research Partners, Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023 Statista, https://www.statista.com/statistics/1251860/amazon-prime-retention-rates/ (last visited December 30, 2024)
Amazon Prime retention rates in the United States between 1st quarter 2016 and 1st quarter 2023 [Graph], Consumer Intelligence Research Partners, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1251860/amazon-prime-retention-rates/
