The number of SVOD cancellations in the U.S. reached an all-time high in the first quarter of 2024 at 48.9 million, but the rate declined again in the second quarter of the same year. Streaming services usually gain more new subscribers compared to the number of losses, indicating a rapidly changing market in which consumers sign-up and cancel regularly.
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024
(in millions)
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Antenna. (August 6, 2024). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Antenna. "Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024 (in millions)." Chart. August 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Antenna. (2024). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Antenna. "Number of Subscription Video-on-demand (Svod) Subscription Additions and Losses in The United States from 1st Quarter 2022 to 2nd Quarter 2024 (in Millions)." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Antenna, Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/ (last visited December 22, 2024)
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 2nd quarter 2024 (in millions) [Graph], Antenna, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
