The number of SVOD cancellations in the U.S. reached an all-time high in the first quarter of 2024 at 50.4 million. However, streaming services gained more new subscribers in that period compared with the same corresponding quarter of the previous year, indicating a rapidly changing market in which consumers sign-up and cancel regularly.
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024
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Losses
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Next TV. (June 14, 2024). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV. "Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions)." Chart. June 14, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV. (2024). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV. "Number of Subscription Video-on-demand (Svod) Subscription Additions and Losses in The United States from 1st Quarter 2022 to 1st Quarter 2024 (in Millions)." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV, Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/ (last visited July 22, 2024)
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions) [Graph], Next TV, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/