SVOD subscription additions and losses in the U.S. 2022-2024
Published by
The number of SVOD cancellations in the U.S. reached an all-time high in the first quarter of 2024 at 48.9 million, but the rate declined again in the second quarter of the same year. Streaming services usually gain more new subscribers compared to the number of losses, indicating a rapidly changing market in which consumers sign-up and cancel regularly.
