Nearly two-thirds of female cosmetics users in Russia preferred to receive information about products on social media through photo posts with a detailed description, according to the April 2021 survey. Around one-half of respondents enjoyed watching video reviews or tutorials to get familiar with new cosmetic products.
In which format you would prefer to see information about cosmetics in social networks?
Characteristic
Share of respondents
Series of photos on the timeline with detailed description
64%
Video reviews (tutorials) using cosmetic products
52%
Review in stories
32%
Live broadcast
17%
Series of photos on the timeline (without detailed description)
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Migel Agency. (June 9, 2021). In which format you would prefer to see information about cosmetics in social networks? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1251361/russia-cosmetics-information-format-on-social-media/
Migel Agency. "In which format you would prefer to see information about cosmetics in social networks?." Chart. June 9, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1251361/russia-cosmetics-information-format-on-social-media/
Migel Agency. (2021). In which format you would prefer to see information about cosmetics in social networks?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1251361/russia-cosmetics-information-format-on-social-media/
Migel Agency. "In Which Format You Would Prefer to See Information about Cosmetics in Social Networks?." Statista, Statista Inc., 9 Jun 2021, https://www.statista.com/statistics/1251361/russia-cosmetics-information-format-on-social-media/
Migel Agency, In which format you would prefer to see information about cosmetics in social networks? Statista, https://www.statista.com/statistics/1251361/russia-cosmetics-information-format-on-social-media/ (last visited January 08, 2025)
In which format you would prefer to see information about cosmetics in social networks? [Graph], Migel Agency, June 9, 2021. [Online]. Available: https://www.statista.com/statistics/1251361/russia-cosmetics-information-format-on-social-media/
