People and blogs was the most popular category for YouTube influencers in 2023, with 28.5 percent of them posting videos related to this topic. Entertainment and video games followed with a respective influencer share of 14.54 and 12.95 percent.
Distribution of YouTube influencers worldwide in 2023, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HypeAuditor. (March 13, 2024). Distribution of YouTube influencers worldwide in 2023, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/
HypeAuditor. "Distribution of YouTube influencers worldwide in 2023, by category ." Chart. March 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/
HypeAuditor. (2024). Distribution of YouTube influencers worldwide in 2023, by category . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/
HypeAuditor. "Distribution of Youtube Influencers Worldwide in 2023, by Category ." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/
HypeAuditor, Distribution of YouTube influencers worldwide in 2023, by category Statista, https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/ (last visited December 22, 2024)
Distribution of YouTube influencers worldwide in 2023, by category [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/