Global distribution of YouTube influencers 2023, by category

Published by Statista Research Department, Mar 25, 2024
People and blogs was the most popular category for YouTube influencers in 2023, with 28.5 percent of them posting videos related to this topic. Entertainment and video games followed with a respective influencer share of 14.54 and 12.95 percent.

Distribution of YouTube influencers worldwide in 2023, by category

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Source

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Release date

March 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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