Most talked about brands on TikTok worldwide 2023

Published by Statista Research Department, Dec 10, 2024
Target was the most talked about brand on TikTok in 2023, with 21 thousand influencers mentioning it. Netflix and Amazon followed with 18.8 thousand and 16.3 thousand influencers, respectively.

Leading brands on TikTok worldwide in 2023, by number of influencers (in 1,000s)

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Release date

March 2024

Region

Worldwide

Survey time period

2023

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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