In 2021, the number of social commerce buyers in the United States grew by more than 20 percent compared to the previous year. As a result, the North American country had nearly 96.9 million social commerce buyers in 2021, a figure set to keep rising in the coming years but at a gradually slower growth rate.
Change in the number of social commerce buyers in the United States from 2019 to 2025
* Data from 2022 onwards are forecasts.
** Social network users who have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.
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eMarketer (@ChartoftheDay_). (October 6, 2022). Change in the number of social commerce buyers in the United States from 2019 to 2025 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer (@ChartoftheDay_). "Change in the number of social commerce buyers in the United States from 2019 to 2025." Chart. October 6, 2022. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer (@ChartoftheDay_). (2022). Change in the number of social commerce buyers in the United States from 2019 to 2025. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer (@ChartoftheDay_). "Change in The Number of Social Commerce Buyers in The United States from 2019 to 2025." Statista, Statista Inc., 6 Oct 2022, https://www.statista.com/statistics/1251220/social-buyers-growth-rate-united-states/
eMarketer (@ChartoftheDay_), Change in the number of social commerce buyers in the United States from 2019 to 2025 Statista, https://www.statista.com/statistics/1251220/social-buyers-growth-rate-united-states/ (last visited December 31, 2024)
Change in the number of social commerce buyers in the United States from 2019 to 2025 [Graph], eMarketer (@ChartoftheDay_), October 6, 2022. [Online]. Available: https://www.statista.com/statistics/1251220/social-buyers-growth-rate-united-states/
