According to a survey on marketing strategy conducted in the first quarter of 2019, 21 percent of Indonesian enterprises surveyed stated that they have applied a well-integrated marketing technology for their omnichannel marketing purposes. Meanwhile, 17 percent of them have not applied such marketing technology for their omnichannel purposes.
Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019
respondents were enterprise businesses in Southeast Asia
Method of interview
Online survey
Supplementary notes
The question was: "To what extent do you agree with the following statement relating to your omnichannel marketing capabilities: we take an integrated approach to customer engagement across different channels, leveraging 1st, 2nd, and 3rd party customer data, with technology and processes to support this?"
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Resulticks. (April 22, 2019). Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1251142/indonesia-view-on-well-integrated-marketing-technology-application/
Resulticks. "Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019." Chart. April 22, 2019. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1251142/indonesia-view-on-well-integrated-marketing-technology-application/
Resulticks. (2019). Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1251142/indonesia-view-on-well-integrated-marketing-technology-application/
Resulticks. "Opinion on Whether Enterprises Have Applied a Well-integrated Marketing Technology for Their Omnichannel Marketing Purposes in Indonesia as of 1st Quarter 2019." Statista, Statista Inc., 22 Apr 2019, https://www.statista.com/statistics/1251142/indonesia-view-on-well-integrated-marketing-technology-application/
Resulticks, Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019 Statista, https://www.statista.com/statistics/1251142/indonesia-view-on-well-integrated-marketing-technology-application/ (last visited November 24, 2024)
Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019 [Graph], Resulticks, April 22, 2019. [Online]. Available: https://www.statista.com/statistics/1251142/indonesia-view-on-well-integrated-marketing-technology-application/
