According to a survey conducted in December 2020, Facebook was the social media platform Canadians were most likely to purchase from, at 24.5 percent of adult respondents. Photo and video sharing app Instagram ranked second, with approximately 17 percent, followed by YouTube, with 16.5 percent.
Social media platforms most likely to be used by adults to purchase products in Canada in 2020
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eMarketer, & Bazaarvoice. (March 10, 2021). Social media platforms most likely to be used by adults to purchase products in Canada in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1251045/social-media-platforms-used-purchase-products-canada/
eMarketer, und Bazaarvoice. "Social media platforms most likely to be used by adults to purchase products in Canada in 2020." Chart. March 10, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1251045/social-media-platforms-used-purchase-products-canada/
eMarketer, Bazaarvoice. (2021). Social media platforms most likely to be used by adults to purchase products in Canada in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1251045/social-media-platforms-used-purchase-products-canada/
eMarketer, and Bazaarvoice. "Social Media Platforms Most Likely to Be Used by Adults to Purchase Products in Canada in 2020." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/1251045/social-media-platforms-used-purchase-products-canada/
eMarketer & Bazaarvoice, Social media platforms most likely to be used by adults to purchase products in Canada in 2020 Statista, https://www.statista.com/statistics/1251045/social-media-platforms-used-purchase-products-canada/ (last visited August 24, 2024)
Social media platforms most likely to be used by adults to purchase products in Canada in 2020 [Graph], eMarketer, & Bazaarvoice, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/1251045/social-media-platforms-used-purchase-products-canada/