As of 2019, around 35 percent of China's young luxury consumers from lower-tier cities purchased their luxury goods online. In comparison, around 24 percent of young free spenders who lived in small towns traveled to higher-tier cities to buy personal luxury goods in-store.
Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel
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Website (created-in-china.com.cn). (April 24, 2020). Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn). "Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel." Chart. April 24, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn). (2020). Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn). "Share of Young Free Spenders from Lower-tier Market Who Purchased Personal Luxury Goods in China in 2019, by Channel." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn), Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel Statista, https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/ (last visited December 23, 2024)
Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel [Graph], Website (created-in-china.com.cn), April 24, 2020. [Online]. Available: https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
