As of 2019, around 35 percent of China's young luxury consumers from lower-tier cities purchased their luxury goods online. In comparison, around 24 percent of young free spenders who lived in small towns traveled to higher-tier cities to buy personal luxury goods in-store.
Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (created-in-china.com.cn). (April 24, 2020). Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn). "Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel." Chart. April 24, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn). (2020). Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn). "Share of Young Free Spenders from Lower-tier Market Who Purchased Personal Luxury Goods in China in 2019, by Channel." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
Website (created-in-china.com.cn), Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel Statista, https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/ (last visited November 21, 2024)
Share of young free spenders from lower-tier market who purchased personal luxury goods in China in 2019, by channel [Graph], Website (created-in-china.com.cn), April 24, 2020. [Online]. Available: https://www.statista.com/statistics/1251037/china-leading-buying-channels-of-luxury-goods-among-lower-tier-city-young-consumers/
