Leading marketing concepts among enterprises Indonesia Q1 2019

Published by Hanadian Nurhayati-Wolff, Nov 9, 2024
According to a survey on marketing strategy conducted in the first quarter of 2019, 48 percent of Indonesian enterprises surveyed stated that real-time marketing concept was a prority for them. Meanwhile, 48 percent of them prioritized omnichannel delivery and engagement.

Most preferred marketing concepts among enterprises in Indonesia as of 1st quarter 2019

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Release date

April 2019

Region

Indonesia

Survey time period

Q1 2019

Number of respondents

345 respondents

Special properties

respondents were enterprise businesses in Southeast Asia

Method of interview

Online survey

Supplementary notes

The question was: "Which of these marketing concepts are a priority for you and your company in 2019?"

Respondents' geographical distribution:
Vietnam: 39%
Indonesia: 12%
Malaysia: 12%
Philippines: 13%
Singapore: 12%
Thailand: 12%

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