Europe: pay-per-view (TVoD) penetration rate 2018-2027

The penetration rate in the 'Pay-per-View (TVoD)' segment of the digital media market in Europe was forecast to continuously increase between 2024 and 2027 by in total one percentage points. After the fifth consecutive increasing year, the indicator is estimated to reach 16.63 percent and therefore a new peak in 2027.

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Penetration rate of the pay-per-view (TVoD) market in Europe from 2018 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Pay-per-View offers, or Transactional-Video-on-Demand services (TVoD), are defined as time-limited access to premium video content that requires a usage-based one-time payment. Content includes movies, TV shows or series and can be downloaded or streamed to various devices for a pre-determined period of time. Top vendors of TVoD services are, for example, iTunes, Google Play or Amazon Prime Video.

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