Average price per post of Instagram influencers worldwide 2023, by followers

Published by Statista Research Department, Nov 9, 2024
The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was 1,210 U.S. dollars in 2023. The average minimum price per post of macro-influencers with 500,000 to one million followers was 370 U.S. dollars, while the average maximum price was 5,000 U.S. dollars.

Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)

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Release date

April 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

The access date is used as publication date.

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