Annual average online shopping spending Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted in Vietnam in 2022, about 38 percent of respondents said they spent on average between two to five million Vietnamese dong (VND) on online shopping. Meanwhile, around 16 percent of respondents spent over ten million VND while shopping online per year. In that year, clothing, footwear, and cosmetics were the most popular online shopping category among shoppers in the country.

Annual average online shopping expenditure per online shopper in Vietnam in 2022

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Release date

July 2023

Region

Vietnam

Survey time period

2022

Number of respondents

5,951 respondents

Age group

18 years and older

Special properties

among online shoppers nationwide

Method of interview

Online survey

Supplementary notes

One thousand Vietnamese dong equals 0.041 U.S. dollars and 0.039 euros as of October 2023.

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