According to a survey conducted in Vietnam in 2022, about 38 percent of respondents said they spent on average between two to five million Vietnamese dong (VND) on online shopping. Meanwhile, around 16 percent of respondents spent over ten million VND while shopping online per year. In that year, clothing, footwear, and cosmetics were the most popular online shopping category among shoppers in the country.
Annual average online shopping expenditure per online shopper in Vietnam in 2022
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iDea. (July 25, 2023). Annual average online shopping expenditure per online shopper in Vietnam in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1250898/vietnam-average-online-shopping-expenditure/
iDea. "Annual average online shopping expenditure per online shopper in Vietnam in 2022." Chart. July 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1250898/vietnam-average-online-shopping-expenditure/
iDea. (2023). Annual average online shopping expenditure per online shopper in Vietnam in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1250898/vietnam-average-online-shopping-expenditure/
iDea. "Annual Average Online Shopping Expenditure per Online Shopper in Vietnam in 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1250898/vietnam-average-online-shopping-expenditure/
iDea, Annual average online shopping expenditure per online shopper in Vietnam in 2022 Statista, https://www.statista.com/statistics/1250898/vietnam-average-online-shopping-expenditure/ (last visited July 22, 2024)
Annual average online shopping expenditure per online shopper in Vietnam in 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1250898/vietnam-average-online-shopping-expenditure/