Channel preference for online shopping Vietnam 2019-2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
As surveyed in 2022, e-commerce websites were the most preferred online shopping channel among online shoppers in Vietnam, as stated by 70 percent of the respondents. In that year, clothing, footwear, and cosmetics were the most popular online shopping category among shoppers in the country.

Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022

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Release date

July 2023

Region

Vietnam

Survey time period

2019 to 2022

Number of respondents

5,951 respondents

Age group

18 years and older

Special properties

among online shoppers nationwide

Method of interview

Online survey

Supplementary notes

Figures prior to 2021 were from previous reporting.

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