According to a survey among China's lower-tier consumers in August 2020, around 65.1 percent of respondents purchased food and daily necessities in supermarkets. In comparison, about 28.3 percent of respondents said they bought FMCG in convenience stores, such as 7-Eleven.
Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel
Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).
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CBNData. (September 28, 2020). Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData. "Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel." Chart. September 28, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData. (2020). Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData. "Share of Consumers from Lower-tier Market Who Bought Fast-moving Consumer Goods (Fmcg) in Physical Stores in China as of August 2020, by Channel." Statista, Statista Inc., 28 Sep 2020, https://www.statista.com/statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
CBNData, Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel Statista, https://www.statista.com/statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/ (last visited December 21, 2024)
Share of consumers from lower-tier market who bought fast-moving consumer goods (FMCG) in physical stores in China as of August 2020, by channel [Graph], CBNData, September 28, 2020. [Online]. Available: https://www.statista.com/statistics/1250639/china-leading-offline-shopping-channels-for-fmcg-among-lower-tier-market-consumers/
