Trust in news outlets Japan 2024, by brand

Published by Statista Research Department, Jun 26, 2024
According to a survey on news brands that was conducted from January to February 2024, 59 percent of the respondents in Japan trusted NHK News. NHK News was followed by Nippon TV News, TV Asahi News, and TBS News.

Trust in news outlets in Japan as of February 2024, by brand

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Release date

June 2024

Region

Japan

Survey time period

January to February 2024

Number of respondents

2,019 respondents

Special properties

only the brands shown here were included in the survey

Method of interview

Online survey

Supplementary notes

Survey question: "How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’."
A score between 6 to 10 on the 10-point scale was coded as 'Trust.' A score of 5 points was coded as 'Neither.' A score between 0 to 4 points was coded as 'Do not trust.'
Those respondents that had not heard of each brand were excluded.

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Perceived importance of media

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Perceived trustworthiness of media

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Media usage by type of information

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News consumption in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMedia industry in Japan
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