Heated tobacco sales volume in Japan FY 2020-2023

Published by C. Diep, Sep 6, 2024

In fiscal year 2023, the sales volume of heat-not-burn tobacco in Japan amounted to 58.5 billion sticks, representing an increase from 52.2 billion sticks in the previous fiscal year. Heated tobacco products are growing popular as an alternative to rolled cigarettes in Japan, being partially exempted from stricter smoking bans in public places.

Sales volume of heat-not-burn tobacco products in Japan from fiscal year 2020 to 2023 (in billion sticks)

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Release date

May 2024

Region

Japan

Survey time period

fiscal years 2020 to 2023; the Japanese fiscal years started April 1 of each stated year and ended March 31 of the following year

Supplementary notes

Values have been rounded.

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