Etsy: most popular purchase categories 2020, by sales

Published by
Stephanie Chevalier,
Sep 7, 2022
In 2020, homewares and home furnishings were the top sales category on Etsy.com, generating 3.2 billion U.S. dollars in gross merchandise sales. Personal jewelry and accessories ranked second, with a GMS of 1.6 billion dollars, followed in third place by craft supplies, for 1.2 billion.

Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars)

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Release date

April 2021

Region

Worldwide

Survey time period

2020

Special properties

value of items sold in Etsy marketplace / excluding shipping fees and net of refunds associated with canceled transactions

Supplementary notes

* Due to the coronavius outbreak that year, masks (normally part of the category ''Beauty and personal care'') were reported separately on this occasion.

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