In 2020, homewares and home furnishings were the top sales category on Etsy.com, generating 3.2 billion U.S. dollars in gross merchandise sales. Personal jewelry and accessories ranked second, with a GMS of 1.6 billion dollars, followed in third place by craft supplies, for 1.2 billion.
Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales
(in million U.S. dollars)
value of items sold in Etsy marketplace / excluding shipping fees and net of refunds associated with canceled transactions
Supplementary notes
* Due to the coronavius outbreak that year, masks (normally part of the category ''Beauty and personal care'') were reported separately on this occasion.
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Backlinko. (April 27, 2021). Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko. "Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars)." Chart. April 27, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko. (2021). Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko. "Most Popular Purchase Categories on Etsy.Com in 2020, Based on Gross Merchandise Sales (in Million U.S. Dollars)." Statista, Statista Inc., 27 Apr 2021, https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko, Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars) Statista, https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/ (last visited December 21, 2024)
Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars) [Graph], Backlinko, April 27, 2021. [Online]. Available: https://www.statista.com/statistics/1249786/etsy-merchandise-sales-product-category/
