From 2016 to 2018, around 76 percent of total U.S. direct-to-consumer drug ad spending were for television ads, while only around three percent was spent on digital advertising. This statistic illustrates the distribution of spending on direct-to-consumer drug advertising in the United States from 2016 to 2018, by media type.
Share of spending on direct-to-consumer drug advertising in the U.S. from 2016 to 2018, by media type
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GAO. (May 24, 2021). Share of spending on direct-to-consumer drug advertising in the U.S. from 2016 to 2018, by media type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1249750/drug-manufacturer-dtc-advertising-spending-share-by-media/
GAO. "Share of spending on direct-to-consumer drug advertising in the U.S. from 2016 to 2018, by media type." Chart. May 24, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1249750/drug-manufacturer-dtc-advertising-spending-share-by-media/
GAO. (2021). Share of spending on direct-to-consumer drug advertising in the U.S. from 2016 to 2018, by media type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1249750/drug-manufacturer-dtc-advertising-spending-share-by-media/
GAO. "Share of Spending on Direct-to-consumer Drug Advertising in The U.S. from 2016 to 2018, by Media Type." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/1249750/drug-manufacturer-dtc-advertising-spending-share-by-media/
GAO, Share of spending on direct-to-consumer drug advertising in the U.S. from 2016 to 2018, by media type Statista, https://www.statista.com/statistics/1249750/drug-manufacturer-dtc-advertising-spending-share-by-media/ (last visited January 08, 2025)
Share of spending on direct-to-consumer drug advertising in the U.S. from 2016 to 2018, by media type [Graph], GAO, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/1249750/drug-manufacturer-dtc-advertising-spending-share-by-media/
