In 2019, as many as 99 percent of customers purchased staples offline in India. For leisure travels and order-in food purchases the spend between online and offline channels is more balanced with almost a fifty-fifty distribution.
Share of shopping expenses for selected shopping categories in India in 2019, by channel
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BCG, & Retailers Association of India. (February 26, 2020). Share of shopping expenses for selected shopping categories in India in 2019, by channel [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG, und Retailers Association of India. "Share of shopping expenses for selected shopping categories in India in 2019, by channel." Chart. February 26, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG, Retailers Association of India. (2020). Share of shopping expenses for selected shopping categories in India in 2019, by channel. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG, and Retailers Association of India. "Share of Shopping Expenses for Selected Shopping Categories in India in 2019, by Channel." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG & Retailers Association of India, Share of shopping expenses for selected shopping categories in India in 2019, by channel Statista, https://www.statista.com/statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/ (last visited December 03, 2024)
Share of shopping expenses for selected shopping categories in India in 2019, by channel [Graph], BCG, & Retailers Association of India, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
