Popular konbini sweets in Japan 2020

Published by C. Diep, Jul 13, 2021
The most popular private branded confectioneries of convenience stores in Japan were cream puffs as revealed in a survey conducted in August 2020. Soft ice and ice cream ranked in second place, with more than 26 percent of respondents naming the frozen treat as a favorite.
Convenience stores in Japan, commonly referred to as konbini, stock a variety of sweets under their in-house labels ranging from packaged products to sweet snacks ordered at counters.

Most popular confectionery of convenience stores' private brands in Japan as of August 2020

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Release date

October 2020

Region

Japan

Survey time period

August 26 to 28, 2020

Number of respondents

5,252 respondents

Age group

15-59 years

Special properties

survey over mobile web browsers among LINE users

Method of interview

Online survey

Supplementary notes

Original question: "At the convenience store where you like the private branded sweets, which treat do you buy the most?"
Multiple answers allowed.

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Overview

5

Sweet snacks

5

Savory snacks

4

Retail

6

Brands

4

Domestic manufacturers

5

Consumer preferences

4

Purchase behavior

4

Further related statistics

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Topics

Snack foods in JapanFood retail in JapanHealth and functional foods market in JapanDentistry in JapanEating behavior in Japan
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