Popular private brands for konbini sweets in Japan 2020

Published by C. Diep, Jul 13, 2021
The most popular private brand of convenience store confectioneries in Japan was Seven Eleven as revealed in a survey conducted in August 2020. Lawson's store brand followed closely in second place, with 29 percent of respondents.
Convenience stores in Japan, commonly referred to as konbini, stock a variety of packaged and unpacked sweets under their in-house labels like cream puffs, cakes, and ice creams, among others.

Most popular private brands of convenience store confectionery in Japan as of August 2020

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Release date

October 2020

Region

Japan

Survey time period

August 26 to 28, 2020

Number of respondents

5,252 respondents

Age group

15-59 years

Special properties

survey over mobile web browsers among LINE users

Method of interview

Online survey

Supplementary notes

Original question: "From which convenience store do you like the sweets the most?"
Only one answer was allowed.

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Overview

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Sweet snacks

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Savory snacks

4

Retail

6

Brands

4

Domestic manufacturers

5

Consumer preferences

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Purchase behavior

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Topics

Snack foods in JapanFood retail in JapanHealth and functional foods market in JapanDentistry in JapanEating behavior in Japan
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