According to a 2020 study of TV and video streaming consumers in eight representative country markets, cable TV is still stronger than mobile streaming based on average session length. Consumers in the United States reported spending more than 100 minutes per session watching content via cable TV, and less than 80 minutes on their smartphones. By comparison, Chinese consumers reported spending an average of 71.4 minutes on mobile streaming, and less than 70 on cable TV.
Average mobile streaming and TV session length worldwide in 2020, by country
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Characteristic
Mobile streaming
Cable TV
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*Consumers in the U.K., Germany, Turkey, Japan, Singapore, Korea, and China were surveyed between November 6 and November 10, 2020. Consumers in the United States were surveyed between September 23 and September 29, 2020.
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Marketing in Asia. (February 23, 2021). Average mobile streaming and TV session length worldwide in 2020, by country (in minutes) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1249651/mobile-streaming-and-tv-session-length-by-country/
Marketing in Asia. "Average mobile streaming and TV session length worldwide in 2020, by country (in minutes)." Chart. February 23, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1249651/mobile-streaming-and-tv-session-length-by-country/
Marketing in Asia. (2021). Average mobile streaming and TV session length worldwide in 2020, by country (in minutes). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1249651/mobile-streaming-and-tv-session-length-by-country/
Marketing in Asia. "Average Mobile Streaming and Tv Session Length Worldwide in 2020, by Country (in Minutes)." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1249651/mobile-streaming-and-tv-session-length-by-country/
Marketing in Asia, Average mobile streaming and TV session length worldwide in 2020, by country (in minutes) Statista, https://www.statista.com/statistics/1249651/mobile-streaming-and-tv-session-length-by-country/ (last visited July 22, 2024)
Average mobile streaming and TV session length worldwide in 2020, by country (in minutes) [Graph], Marketing in Asia, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1249651/mobile-streaming-and-tv-session-length-by-country/
