According to a 2020 study of TV and video streaming consumers in eight representative country markets, Millennials spent the most time per session on their mobile devices watching streamed content. Gen Z consumers followed, with close to 88 minutes per session. Baby Boomers and senior video streaming consumers reported spending an average of 78 minutes per session on their smartphones when watching content.
Average mobile streaming session length worldwide in 2020, by age group
(in minutes)
*Consumers in the U.K., Germany, Turkey, Japan, Singapore, Korea, and China were surveyed between November 6 and November 10, 2020. Consumers in the United States were surveyed between September 23 and September 29, 2020.
**Baby Boomers and senior users are users aged 55 years and older.
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adjust. (February 17, 2021). Average mobile streaming session length worldwide in 2020, by age group (in minutes) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1249643/mobile-streaming-average-session-length-by-age/
adjust. "Average mobile streaming session length worldwide in 2020, by age group (in minutes)." Chart. February 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1249643/mobile-streaming-average-session-length-by-age/
adjust. (2021). Average mobile streaming session length worldwide in 2020, by age group (in minutes). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1249643/mobile-streaming-average-session-length-by-age/
adjust. "Average Mobile Streaming Session Length Worldwide in 2020, by Age Group (in Minutes)." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1249643/mobile-streaming-average-session-length-by-age/
adjust, Average mobile streaming session length worldwide in 2020, by age group (in minutes) Statista, https://www.statista.com/statistics/1249643/mobile-streaming-average-session-length-by-age/ (last visited November 21, 2024)
Average mobile streaming session length worldwide in 2020, by age group (in minutes) [Graph], adjust, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1249643/mobile-streaming-average-session-length-by-age/
