According to a 2020 study of TV and video streaming consumers in eight representative country markets, Millennials and Gen Z users have the same mobile streaming consumption habits. More than five in 10 respondents in both groups reported streaming video content via their smartphones daily, while roughly 30 percent streams at least once a week via mobile. Surprisingly, respondents aged 55 years and older who reported using their mobile devices to watch streaming content every day outnumbered those who never did so.
Mobile usage frequency in streaming video content for consumers worldwide in 2020, by age group
*Consumers in the U.K., Germany, Turkey, Japan, Singapore, Korea, and China were surveyed between November 6 and November 10, 2020. Consumers in the United States were surveyed between September 23 and September 29, 2020.
**Baby Boomers and senior users are users aged 55 years and older.
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adjust. (February 17, 2021). Mobile usage frequency in streaming video content for consumers worldwide in 2020, by age group [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1249591/mobile-streaming-frequency-worldwide-by-age-group/
adjust. "Mobile usage frequency in streaming video content for consumers worldwide in 2020, by age group." Chart. February 17, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1249591/mobile-streaming-frequency-worldwide-by-age-group/
adjust. (2021). Mobile usage frequency in streaming video content for consumers worldwide in 2020, by age group. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1249591/mobile-streaming-frequency-worldwide-by-age-group/
adjust. "Mobile Usage Frequency in Streaming Video Content for Consumers Worldwide in 2020, by Age Group." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1249591/mobile-streaming-frequency-worldwide-by-age-group/
adjust, Mobile usage frequency in streaming video content for consumers worldwide in 2020, by age group Statista, https://www.statista.com/statistics/1249591/mobile-streaming-frequency-worldwide-by-age-group/ (last visited November 03, 2024)
Mobile usage frequency in streaming video content for consumers worldwide in 2020, by age group [Graph], adjust, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1249591/mobile-streaming-frequency-worldwide-by-age-group/
