In 2022, online dating service company Bumble Inc. spent 207.7 million U.S. dollars on advertising. Overall, annual revenue generated by the company in 2022 amounted to over 903 million U.S. dollars.
Advertising spending of Bumble Inc. from 2018 to 2022
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
2022
207.7
2021
175
January 29, through December 31, 2020 (Successor)
138
January 1, 2020 through January 28, 2020* (Predecessor)
According to the source: "Advertising costs represent online marketing, including fees paid to search engines and social media sites, brand marketing such as out of home and television advertising, field marketing and partner-related payments to those who direct traffic to the Company’s platforms."
On January 29, 2020, Worldwide Vision Limited ceased to exist and Buzz Merger Sub Limited was subsequently renamed Worldwide Vision
Limited. On September 9, 2020, Worldwide Vision Limited merged with and into Buzz Finco L.L.C., a Delaware limited liability company and an indirect
subsidiary of Bumble Holdings., with Buzz Finco L.L.C. surviving such merger.
Bumble Inc. was incorporated as a Delaware corporation on October 5, 2020. Prior to the completion of its initial public offering (the “IPO”) on February
16, 2021, Bumble Inc. undertook certain reorganization transactions (the “Reorganization Transactions”) such that Bumble Inc. is now a holding company,
and its sole material asset is a controlling equity interest in Bumble Holdings. As the general partner of Bumble Holdings, Bumble Inc. now operates and
controls all of the business and affairs of Bumble Holdings, has the obligation to absorb losses and receive benefits from Bumble Holdings and, through
Bumble Holdings and its subsidiaries, conduct its business. As a result, the consolidated financial statements of Bumble Inc. will recognize the assets and
liabilities received in the Reorganization Transactions at their historical carrying amounts, as reflected in the historical financial statements of Bumble
Holdings. Bumble Inc. will consolidate Bumble Holdings on its consolidated financial statements and record a non-controlling interest, related to the
Common Units (as defined below) and the Incentive Units (as defined below) held by its pre-IPO owners, on its consolidated balance sheet and statement
of operations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bumble. (February 28, 2023). Advertising spending of Bumble Inc. from 2018 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1249578/bumble-annual-ad-spend/
Bumble. "Advertising spending of Bumble Inc. from 2018 to 2022 (in million U.S. dollars)." Chart. February 28, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1249578/bumble-annual-ad-spend/
Bumble. (2023). Advertising spending of Bumble Inc. from 2018 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1249578/bumble-annual-ad-spend/
Bumble. "Advertising Spending of Bumble Inc. from 2018 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1249578/bumble-annual-ad-spend/
Bumble, Advertising spending of Bumble Inc. from 2018 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1249578/bumble-annual-ad-spend/ (last visited October 31, 2024)
Advertising spending of Bumble Inc. from 2018 to 2022 (in million U.S. dollars) [Graph], Bumble, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1249578/bumble-annual-ad-spend/