According to a 2020 study, among the leading in-store technologies employed by retail stores, consumers were most interested in trying out virtual reality, with half of those surveyed expressing an interest in this. One out of five consumers have already used this technology as part of their in-store experience. A quarter of respondents were already familiar with retail innovations such geo-location services, however, survey results suggested one third of consumers were not interesting in using such technology at all.
In-store retail technologies global consumers have tried or would like to try in 2020
Characteristic
I have tried this
I would like to try
I am not interested
I don’t know what this is
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* Respondents were from a total of 28 countries (US, China, Japan, Canada, UK, India, France, Germany, Australia, Brazil, Ireland,Italy, Mexico, Nigeria, South Korea, Spain, Saudi Arabia, UAE, Belgium, Denmark, Finland, Indonesia, Malalysia, Norway, Netherlands, Sweden, Thailand, Luxembourg).
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IBM Institute for Business Value. (July 1, 2020). In-store retail technologies global consumers have tried or would like to try in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1249569/in-store-retail-tech-consumers-tried/
IBM Institute for Business Value. "In-store retail technologies global consumers have tried or would like to try in 2020." Chart. July 1, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1249569/in-store-retail-tech-consumers-tried/
IBM Institute for Business Value. (2020). In-store retail technologies global consumers have tried or would like to try in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1249569/in-store-retail-tech-consumers-tried/
IBM Institute for Business Value. "In-store Retail Technologies Global Consumers Have Tried or Would like to Try in 2020." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1249569/in-store-retail-tech-consumers-tried/
IBM Institute for Business Value, In-store retail technologies global consumers have tried or would like to try in 2020 Statista, https://www.statista.com/statistics/1249569/in-store-retail-tech-consumers-tried/ (last visited July 22, 2024)
In-store retail technologies global consumers have tried or would like to try in 2020 [Graph], IBM Institute for Business Value, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1249569/in-store-retail-tech-consumers-tried/