In 2020, executives in the global travel and hospitality industry were surveyed on whether their organization had an individual or team directly responsible for digital transformation. The majority of respondents, 27 percent, stated that their organization had a cross-functional team for digital transformation. Meanwhile, 16 percent of respondents, respectively, stated that they either had a third-party partner, such as a consultant or agency, or no one responsible for digital transformation.
Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020
Characteristic
Share of respondents
Yes, there is a cross-functional team
27%
Yes, there is one central integrated person that manages this
24%
Yes, but the person/team operates as a seperate innovation hub
17%
Yes, we have a third-party partner like a consultant or agency
16%
No, we do not have anyone responsible for digital transformation
16%
Created with Highcharts 7.2.2Share of respondents27%27%24%24%17%17%16%16%16%16%Yes, there is a cross-functional teamYes, there is one central integrated person that manages thisYes, but the person/team operates as a seperate innovation hubYes, we have a third-party partner like a consultant or agencyNo, we do not have anyone responsible for digital transformation
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%
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Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020
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most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "Does your organization have an individual or team directly responsible for digital transformation?"
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Skift. (August 3, 2020). Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. "Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020." Chart. August 3, 2020. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. (2020). Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. "Share of Travel and Hospitality Companies That Have An Individual or Team Directly Responsible for Digital Transformation Worldwide in 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift, Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 Statista, https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/ (last visited February 21, 2025)
Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
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