In 2020, executives in the global travel and hospitality industry were surveyed on whether their organization had an individual or team directly responsible for digital transformation. The majority of respondents, 27 percent, stated that their organization had a cross-functional team for digital transformation. Meanwhile, 16 percent of respondents, respectively, stated that they either had a third-party partner, such as a consultant or agency, or no one responsible for digital transformation.
Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020
most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "Does your organization have an individual or team directly responsible for digital transformation?"
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Skift. (August 3, 2020). Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. "Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020." Chart. August 3, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. (2020). Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift. "Share of Travel and Hospitality Companies That Have An Individual or Team Directly Responsible for Digital Transformation Worldwide in 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
Skift, Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 Statista, https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/ (last visited December 21, 2024)
Share of travel and hospitality companies that have an individual or team directly responsible for digital transformation worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1249530/travel-hospitality-companies-digital-transformation-worldwide/
