Leading issues in live communication industry in Europe post-COVID-19

Published by
J. G. Navarro,
Feb 13, 2024
Live communication companies in Europe viewed digitization and hybrid/online event formats as trends that will remain relevant after the COVID-19 pandemic. Social distancing and individualization were seen as becoming less relevant. Live communication includes the following categories: congresses/conferences, corporate events, fairs and exhibitions, public events, showrooms/brandparks, and staff events/internal events.

Leading issues facing live communication industry in Europe after overcoming COVID-19 as of spring 2021

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Sources

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Release date

June 2021

Region

Europe

Survey time period

spring 2021

Method of interview

Online survey

Supplementary notes

Importance of issues assessed on a scale from 1 (does not apply) to 5 (fully applies).
The source provides the following information: "The results are based on a sample of 298 companies that represent a total of 1,058 live communication associations‘ members in the European Live Communication industry."
The source defines live communication as congresses/conferences, corporate events, fairs and exhibitions, public events, showrooms/brandparks, and staff events/internal events.

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