In 2020, executives in the global travel and hospitality industry were surveyed on their ability to effectively deliver personalized experiences and messaging to their customers. The majority of respondents, 46 percent, stated that they felt somewhat confident about their ability to effectively deliver personalized experiences and messaging to their customers. Meanwhile, only four percent of respondents stated that they felt quite concerned.
Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020
most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "How confident do you feel about the following statement?: 'My organization can effectively deliver personalized experiences
and messaging to our customers.'"
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Skift. (August 3, 2020). Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift. "Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020." Chart. August 3, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift. (2020). Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift. "Confidence Level of Travel and Hospitality Companies to Deliver Personalized Experiences and Messaging to Their Customers Worldwide in 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
Skift, Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020 Statista, https://www.statista.com/statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/ (last visited December 21, 2024)
Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1249424/travel-hospitality-company-confidence-personalizing-customer-experience-worldwide/
