In 2020, executives in the global travel and hospitality industry were surveyed on the importance of customer data analytics to the business success of their company. The majority of respondents, 50 percent, stated that customer data analytics were very important to the business success of their company. Meanwhile, only one percent of respondents stated that customer data analytics were not important at all.
Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020
most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "How important are customer data analytics
to the business success of your company?"
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Skift. (August 3, 2020). Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift. "Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020." Chart. August 3, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift. (2020). Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift. "Importance Level of Customer Data Analytics to The Success of Travel and Hospitality Companies Worldwide in 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
Skift, Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020 Statista, https://www.statista.com/statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/ (last visited December 22, 2024)
Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1249415/importance-of-data-analytics-to-travel-and-hospitality-companies-worldwide/
