The increasing speed of technological innovation in all industries has been a catalyst for the digitalization of the hospitality industry. In 2020, executives in the global travel and hospitality industry were surveyed on the areas of digital strategy that they would be focusing on most over the next 12 months. The majority of respondents, 43 percent, stated that they would be focusing most on digital analytics. Meanwhile, only 23 percent of respondents stated that they would be focusing on machine learning/artificial intelligence.
How many hospitality companies are looking to digitalize?
In 2020, the share of travel and hospitality companies with an individual or team directly responsible for digital transformation worldwide varied considerably. When surveyed, approximately 27 percent of respondents that were executives in the global travel and hospitality stated that their organization had a cross-functional team for digital transformation, while 16 percent of respondents stated that they either had a third-party partner, such as a consultant or agency, or no one responsible for digital transformation.
Main areas of digital strategy travel and hospitality companies will focus on over the next 12 months worldwide in 2020
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most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations
Supplementary notes
The source phrased the question as, "Thinking about your overall digital strategy,
which of the following areas will you be focusing on most over the 12 months?"
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Skift. (August 3, 2020). Main areas of digital strategy travel and hospitality companies will focus on over the next 12 months worldwide in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1249384/digital-strategy-of-travel-hospitality-companies-worldwide/
Skift. "Main areas of digital strategy travel and hospitality companies will focus on over the next 12 months worldwide in 2020 ." Chart. August 3, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1249384/digital-strategy-of-travel-hospitality-companies-worldwide/
Skift. (2020). Main areas of digital strategy travel and hospitality companies will focus on over the next 12 months worldwide in 2020 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1249384/digital-strategy-of-travel-hospitality-companies-worldwide/
Skift. "Main Areas of Digital Strategy Travel and Hospitality Companies Will Focus on over The next 12 Months Worldwide in 2020 ." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1249384/digital-strategy-of-travel-hospitality-companies-worldwide/
Skift, Main areas of digital strategy travel and hospitality companies will focus on over the next 12 months worldwide in 2020 Statista, https://www.statista.com/statistics/1249384/digital-strategy-of-travel-hospitality-companies-worldwide/ (last visited August 25, 2024)
Main areas of digital strategy travel and hospitality companies will focus on over the next 12 months worldwide in 2020 [Graph], Skift, August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1249384/digital-strategy-of-travel-hospitality-companies-worldwide/