In a June 2021 survey, 41 percent of U.S. respondents said that during a 30-minute streaming show ad breaks longer than 90 second were unreasonable. Some 42 percent of video streaming viewers found advertising breaks lasting less than 30 seconds reasonable.
Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021
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Reasonable
No opinion
Unreasonable
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Hub Entertainment Research. (June 1, 2021). Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research. "Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021." Chart. June 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research. (2021). Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research. "Length of The Ad Breaks That Streaming Video Viewers Found Reasonable during a Show in The United States as of June 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research, Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 Statista, https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/ (last visited July 22, 2024)
Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 [Graph], Hub Entertainment Research, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/