In June 2021, approximately half of respondents to a survey conducted in the United States that signed up for new ad-free TV or online video services in the past six months, stated to do so due to exclusive content. Second most common reasons were good value for the cost and deep catalog, according to 46 percent of people interviewed. Only 24 percent of respondents stated they signed up because of specific shows.
Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021
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Hub Entertainment Research. (June 1, 2021). Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1249312/reasons-signing-up-new-ad-free-video-services-united-states/
Hub Entertainment Research. "Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021." Chart. June 1, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1249312/reasons-signing-up-new-ad-free-video-services-united-states/
Hub Entertainment Research. (2021). Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1249312/reasons-signing-up-new-ad-free-video-services-united-states/
Hub Entertainment Research. "Most Common Reasons for Signing up for New Ad-free Tv and Video Services in The United States as of June 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1249312/reasons-signing-up-new-ad-free-video-services-united-states/
Hub Entertainment Research, Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021 Statista, https://www.statista.com/statistics/1249312/reasons-signing-up-new-ad-free-video-services-united-states/ (last visited December 26, 2024)
Most common reasons for signing up for new ad-free TV and video services in the United States as of June 2021 [Graph], Hub Entertainment Research, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249312/reasons-signing-up-new-ad-free-video-services-united-states/
