TV service viewer distribution in the U.S. 2021, by type

Published by
Julia Stoll,
Oct 19, 2021
As of June 2021, 41 percent of U.S. consumers to a survey stated that they prefer to have a TV service which is free to watch, including ads in every show. By contrast, one third of respondents said they would choose an ad-free paid service watching TV without ads. Around one in four of the population claimed to prefer a TV service which offers both paid and ad-supported options.

Distribution of TV service viewers in the United States as of June 2021, by type

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Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "Imagine you had to choose from three TV services. Assume the content was identical. Which of of these three would you prefer?"

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