APAC: New digital communication channels companies plan to add in the next year
Live chat is the digital communication channel most organizations in the APAC region plan to add in the coming year, with 34 percent of surveyed enterprise decision makers stating they have plans to introduce live chat in the next 12 months. Web-based chat bots and interactive voice response (IVR) rank second and third among digital communication channels companies plan to start using in the next year.