During a survey of business-to-consumer marketers conducted in November 2021, it was found that 80 percent of respondents used Instagram for organic content distribution, while 47 percent used it for paid content distribution.
Organic vs. paid social media used by B2C marketers worldwide as of November 2021
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The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US." The source does not provide a separate number of respondents for business-to-consumer marketing.
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DIW. (February 17, 2022). Organic vs. paid social media used by B2C marketers worldwide as of November 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW. "Organic vs. paid social media used by B2C marketers worldwide as of November 2021." Chart. February 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW. (2022). Organic vs. paid social media used by B2C marketers worldwide as of November 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW. "Organic Vs. Paid Social Media Used by B2c Marketers Worldwide as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW, Organic vs. paid social media used by B2C marketers worldwide as of November 2021 Statista, https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/ (last visited July 22, 2024)
Organic vs. paid social media used by B2C marketers worldwide as of November 2021 [Graph], DIW, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/