Organic vs. paid social media used by marketers worldwide 2024
During a 2024 global survey among marketing and media leaders, approximately 67 percent of respondents reported sharing content organically on Facebook, while 42 percent said they ran paid ads on that social network. Meanwhile, TikTok and Pinterest were dismissed by 49 and 62 percent of respondents, respectively. According to the same study, 87 percent of the interviewees had at least a somewhat clear picture of how their content marketing efforts performed.
