A survey on video media consumption in Singapore found that advertisements shown on video-sharing platforms were most likely to capture viewers' attention, as stated by 50 percent of respondents. In comparison, ads that were shown on over-the-top (OTT) platforms attracted 39 percent of the respondents' attention.
Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SpotX. (March 1, 2021). Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX. "Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX. (2021). Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX. "Share of Viewers Who Paid Attention to Advertisements Shown on Video Streaming Services in Singapore as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX, Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform Statista, https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/ (last visited November 22, 2024)
Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
