A survey on video media consumption in Singapore found that advertisements shown on video-sharing platforms were most likely to capture viewers' attention, as stated by 50 percent of respondents. In comparison, ads that were shown on over-the-top (OTT) platforms attracted 39 percent of the respondents' attention.
Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform
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SpotX. (March 1, 2021). Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX. "Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX. (2021). Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX. "Share of Viewers Who Paid Attention to Advertisements Shown on Video Streaming Services in Singapore as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
SpotX, Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform Statista, https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/ (last visited December 23, 2024)
Share of viewers who paid attention to advertisements shown on video streaming services in Singapore as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249055/singapore-ad-viewership-on-video-services-platforms/
