Annual personal care value growth Vietnam 2021-2023, by degree of urbanization

Published by
Minh-Ngoc Nguyen,
Nov 9, 2024

In 2023, the FMCG in-home value of personal care products in urban areas of Vietnam saw an eight percent increase. Meanwhile, personal care products grew by 14 percent in value in rural areas of the country in that year.

Annual in-home FMCG value growth of personal care products in Vietnam from 2021 to 2023, by degree of urbanization

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Release date

February 2024

Region

Vietnam

Survey time period

2021 to 2023

Special properties

among four urban key cities

Supplementary notes

Figures prior to 2023 were from previous reporting.

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

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FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
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