Keratin Plus was the fastest-growing FMCG brand in the Philippines in 2021 based on consumer reach points (CPR). The brand generated a CPR growth of 77 percent during this year. The other fast-rising consumer brands in the country were Wings, Bioderm, and Fita.
Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021
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CRP growth rate
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According to the source, consumer reach points (CRP) is determined based on: how many households are buying a brand, how often and how this compares across countries, categories, competitors.
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Kantar Worldpanel. (June 29, 2022). Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1249006/philippines-fast-rising-fmcg-brands-based-on-cpr-growth/
Kantar Worldpanel. "Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021." Chart. June 29, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1249006/philippines-fast-rising-fmcg-brands-based-on-cpr-growth/
Kantar Worldpanel. (2022). Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1249006/philippines-fast-rising-fmcg-brands-based-on-cpr-growth/
Kantar Worldpanel. "Fastest-growing Fmcg Brands Based on Consumer Reach Points (Crp) Growth in The Philippines in 2021." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1249006/philippines-fast-rising-fmcg-brands-based-on-cpr-growth/
Kantar Worldpanel, Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021 Statista, https://www.statista.com/statistics/1249006/philippines-fast-rising-fmcg-brands-based-on-cpr-growth/ (last visited July 22, 2024)
Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021 [Graph], Kantar Worldpanel, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1249006/philippines-fast-rising-fmcg-brands-based-on-cpr-growth/