In 2022, Surf was the most preferred home care brand in the Philippines, with a penetration rate of 90.8 percent. Among the popular home care brands in the country during this period were Downy, Zonrox, and Ariel.
Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate
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Penetration rate
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Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.
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Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Home Care Category in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel, Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/ (last visited July 22, 2024)
Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/