Surf was the most preferred home care brand in the Philippines, with consumer reach points (CRP) of 465 million in 2023. Among the popular home care brands in the country during this period were Downy, Wings, and Zonrox.
Most preferred FMCG brands in the home care category in the Philippines in 2023, by consumer reach points
(in millions)
Consumer reach points represent a single instance when a shopper chooses a brand, which puts into consideration population figures, penetration, and consumer choice.Â
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Kantar Worldpanel. (July 10, 2024). Most preferred FMCG brands in the home care category in the Philippines in 2023, by consumer reach points (in millions) [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the home care category in the Philippines in 2023, by consumer reach points (in millions)." Chart. July 10, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. (2024). Most preferred FMCG brands in the home care category in the Philippines in 2023, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Home Care Category in The Philippines in 2023, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel, Most preferred FMCG brands in the home care category in the Philippines in 2023, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/ (last visited January 07, 2025)
Most preferred FMCG brands in the home care category in the Philippines in 2023, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
