Monthly FMCG spending Vietnam 2017-2021, by degree of urbanization
In 2021, the monthly expenditure for fast-moving consumer goods (FMCG) amounted to around 1.6 million Vietnamese dong in urban areas and around one million Vietnamese dong in rural areas in Vietnam. While the rural population had been recording significantly lower monthly FMCG expenditure than their urban counterparts, the spending gap had been narrowing in recent years.