The coffee brand Nescafé was the most preferred beverage brand in the Philippines, with a consumer reach points of 767 million in 2023. The other coffee brands in the list were Kopiko and Great Taste, which further highlights the significance of coffee in Filipino households.
Most preferred FMCG brands in the beverage category in the Philippines in 2023, by consumer reach points
(in millions)
Consumer reach points represent a single instance when a shopper chooses a brand, which puts into consideration population figures, penetration, and consumer choice.
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Kantar Worldpanel. (July 10, 2024). Most preferred FMCG brands in the beverage category in the Philippines in 2023, by consumer reach points (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the beverage category in the Philippines in 2023, by consumer reach points (in millions)." Chart. July 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel. (2024). Most preferred FMCG brands in the beverage category in the Philippines in 2023, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Beverage Category in The Philippines in 2023, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel, Most preferred FMCG brands in the beverage category in the Philippines in 2023, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/ (last visited December 22, 2024)
Most preferred FMCG brands in the beverage category in the Philippines in 2023, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
