Familiarity and trust in offline retail was a major reason for Indians to shop offline, with a share of 37 percent in hotel and leisure travel retail in 2019. Another important factor is the variety as welll as pricing and attractive offers with a chance for bargain in most categories.
Major reasons for choosing offline stores in India in 2019, by categories
Characteristic
Proximity
Convenience to shop/to pay
Pricing/attractive offers/bargaining
Familiarity/trust in channel
Good staff/store experience
Variety
Others
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Retailers Association of India, & BCG. (February 25, 2020). Major reasons for choosing offline stores in India in 2019, by categories [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India, und BCG. "Major reasons for choosing offline stores in India in 2019, by categories." Chart. February 25, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India, BCG. (2020). Major reasons for choosing offline stores in India in 2019, by categories. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India, and BCG. "Major Reasons for Choosing Offline Stores in India in 2019, by Categories." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/
Retailers Association of India & BCG, Major reasons for choosing offline stores in India in 2019, by categories Statista, https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/ (last visited August 25, 2024)
Major reasons for choosing offline stores in India in 2019, by categories [Graph], Retailers Association of India, & BCG, February 25, 2020. [Online]. Available: https://www.statista.com/statistics/1248983/india-reasons-for-preference-of-offline-retail-by-category/