Annual packaged foods in-home value growth in rural areas Vietnam 2021-2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024

In 2023, the FMCG in-home value of packaged grocery products in rural areas in Vietnam grew by four percent, indicating a slower growth rate than the previous year. In that year, packaged food products recorded the lowest growth rate among all in-home FMCG categories in rural Vietnam.

Annual in-home FMCG value growth of packaged grocery in rural areas in Vietnam from 2021 to 2023

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Release date

February 2024

Region

Vietnam

Survey time period

2021 to 2023

Supplementary notes

Figures prior to 2023 were from previous reporting.

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Overview

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Key indicators

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E-commerce

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Food and beverages

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Dairy

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Personal care

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Leading FMCG companies

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Consumer behavior

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FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
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