Annual personal care in-home value growth in urban areas Vietnam 2021-2023

Published by
Minh-Ngoc Nguyen,
Dec 10, 2024

In 2023, the FMCG in-home value in urban areas of personal care products in Vietnam increased by eight percent, indicating a lower growth rate compared to the previous year. Rural areas of Vietnam had seen a higher growth rate for the same product category in that year.

Annual in-home FMCG value growth of personal care products in urban areas in Vietnam from 2021 to 2023

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Release date

February 2024

Region

Vietnam

Survey time period

2021 to 2023

Special properties

among four urban key cities

Supplementary notes

Figures prior to 2023 were from previous reporting.

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Statistics on " FMCG market in Vietnam "

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

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