Around half of the surveyed companies state that they want to differentiate themselves from competitors with their planned digital and technology investments. Another seven percent want to become a tech company, meaning they want the organization's core value proposition to be based on the technology and data it produces.
Organizations' different levels of ambition for planned investments in digital and technology as of 2021
C-level executives, senior managers, and business-unit, department, or division heads representing the full range of regions, industries, company sizes, and functional specialities
Method of interview
Online survey
Supplementary notes
* That is, the organization's core value proposition is based on the technology and data it produces.
Note: Respondents who answered "don't know/not applicable" were not disclosed and totals may not add up due to rounding.
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McKinsey & Company. (May 26, 2021). Organizations' different levels of ambition for planned investments in digital and technology as of 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1248763/organizations-ambition-digital-and-technology-investments/
McKinsey & Company. "Organizations' different levels of ambition for planned investments in digital and technology as of 2021." Chart. May 26, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1248763/organizations-ambition-digital-and-technology-investments/
McKinsey & Company. (2021). Organizations' different levels of ambition for planned investments in digital and technology as of 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1248763/organizations-ambition-digital-and-technology-investments/
McKinsey & Company. "Organizations' Different Levels of Ambition for Planned Investments in Digital and Technology as of 2021." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/1248763/organizations-ambition-digital-and-technology-investments/
McKinsey & Company, Organizations' different levels of ambition for planned investments in digital and technology as of 2021 Statista, https://www.statista.com/statistics/1248763/organizations-ambition-digital-and-technology-investments/ (last visited December 22, 2024)
Organizations' different levels of ambition for planned investments in digital and technology as of 2021 [Graph], McKinsey & Company, May 26, 2021. [Online]. Available: https://www.statista.com/statistics/1248763/organizations-ambition-digital-and-technology-investments/
