U.S. streaming and video app user engagement 2021, by age group

Published by

Nov 11, 2022

According to a study of iOS users aged 18 and older, TikTok was the most popular mobile video app in the United States in the examined period, with Gen Z users spending on average more than 10 hours on the app weekly. While presenting a higher user reach, YouTube ranked second based on time spent on the platform by all participants, amassing 5.2 hours of weekly engagement.

Leading streaming and video apps based on average weekly hours spent per user in the United States as of March 2021, by age group

Characteristic	All	18-25	26+
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Measure Protocol

Release date

June 2021

More information

Region

United States

Survey time period

February to March 2021

Number of respondents

5,000 respondents

Age group

18 years and older

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

Supplementary notes

According to the source: "the sample set is 42% aged 18-25, and 58% 26+."

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