Completed stages of the purchasing process in Poland 2022, by buyer type

Published by
Adriana Sas,
Apr 10, 2024
The purchase process among online and mobile shoppers in Poland followed a similar pattern in 2022, with over 20 percent of respondents seeking information or opinions about a product online.

Purchasing process steps completed during the last purchase in Poland in 2022, by type of internet user

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Release date

June 2022

Region

Poland

Survey time period

April 11-22, 2022

Number of respondents

1568*

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Które z etapów procesu zakupowego zrealizowałaś/eś podczas ostatniego zakupu? "

*Online shoppers n=1568; Mobile shopper n=1338

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