Between 2018 and 2020, the share of Duolingo paid subscribers choosing an annual subscription plan experienced a constant increase, reaching 71 percent in 2020. Duolingo is a language-learning platform that allows users to access most of its content for free. In 2017, the company launched its premium subscription service Duolingo Plus. Between 2019 and the end of 2020, Duolingo Plus paying users increased by 77 percent.
Distribution of paid Duolingo subscribers worldwide from 2018 to 2020, by subscription plan
including website and mobile app users, iOS and Android
Supplementary notes
According to the source:"Paid subscribers are defined as users who pay for access to Duolingo Plus and had an active subscription as of the end of the measurement period. Each unique user account is treated as a single paid subscriber regardless of whether such user purchases multiple subscriptions, and the count of paid subscribers does not include users who are currently on a free trial."
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Duolingo. (June 28, 2021). Distribution of paid Duolingo subscribers worldwide from 2018 to 2020, by subscription plan [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1248530/duolingo-subscribers-distribution-by-plan/
Duolingo. "Distribution of paid Duolingo subscribers worldwide from 2018 to 2020, by subscription plan." Chart. June 28, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1248530/duolingo-subscribers-distribution-by-plan/
Duolingo. (2021). Distribution of paid Duolingo subscribers worldwide from 2018 to 2020, by subscription plan. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1248530/duolingo-subscribers-distribution-by-plan/
Duolingo. "Distribution of Paid Duolingo Subscribers Worldwide from 2018 to 2020, by Subscription Plan." Statista, Statista Inc., 28 Jun 2021, https://www.statista.com/statistics/1248530/duolingo-subscribers-distribution-by-plan/
Duolingo, Distribution of paid Duolingo subscribers worldwide from 2018 to 2020, by subscription plan Statista, https://www.statista.com/statistics/1248530/duolingo-subscribers-distribution-by-plan/ (last visited July 22, 2024)
Distribution of paid Duolingo subscribers worldwide from 2018 to 2020, by subscription plan [Graph], Duolingo, June 28, 2021. [Online]. Available: https://www.statista.com/statistics/1248530/duolingo-subscribers-distribution-by-plan/
